Full - Time Role
Senior Performance Marketer
Own paid media strategy, execution, measurement, and client communication. Around 70% of the role focuses on B2B marketing across LinkedIn and Google, with the remainder covering B2C and YouTube. Success means qualified pipeline and business results—not just clicks or form submissions.
What Will You Do?
1. Plan and run LinkedIn campaigns across lead generation, thought leadership, video, and retargeting.
2. Build account-based marketing campaigns targeting relevant companies and decision-makers.
3. Manage Google Search, Performance Max, Demand Gen, YouTube, and Meta campaigns.
4. Connect CRM outcomes to ad platforms through offline conversion tracking.
5. Build media plans with budgets, channel allocation, testing reserves, and clear scaling decisions.
6. Write ad copy, search ads, video hooks, and campaign messaging.
7. Evaluate lead quality, pipeline, acquisition costs, and campaign profitability.
8. Design and interpret A/B tests, holdouts, and lift studies.
9. Lead client reviews, explain performance, and recommend changes.
10. Support growth strategies and new-business pitches.
What You’ll Bring?
- 3+ years of performance marketing experience, primarily in B2B.
- Demonstrable hands-on experience with LinkedIn Ads and Google Search/Performance Max.
- Working knowledge of Meta Ads and YouTube Ads.
- Experience connecting campaign data with CRMs such as HubSpot, Zoho, or Salesforce.
- Comfort with GA4, Google Tag Manager, conversion APIs, and attribution.
- Advanced spreadsheet skills, including pivots, lookups, cohort analysis, and modelling.
- Strong understanding of statistical significance, incrementality, and acquisition economics.
- Clear copywriting and confident client communication.
Why Join Buzzlab?
- Own paid media decisions from planning through business outcomes.
- Solve growth challenges across B2B and consumer brands.
- Work closely with founders, client leadership, and creative teams.
- Contribute to strategy and pitches, not just campaign execution.
What we're looking?
Someone who checks lead quality and revenue before celebrating platform metrics. You should be comfortable challenging assumptions with evidence, explaining difficult results to clients, and deciding what to test next. Experience in B2B SaaS, fintech, or high-ticket services is valuable.