Full - Time Role
Marketing Generalist
We're looking for a Marketing Generalist with a strong creative mindset and an understanding of performance marketing.
Someone who can spot consumer insights, think of compelling ad concepts, write engaging scripts, and translate ideas into execution-ready briefs.
You should understand what makes people stop scrolling, engage with an ad, and ultimately take action.
This role is ideal for someone who enjoys both creative storytelling and performance-driven marketing.
What Will You Do?
1. Creative Strategy & Ideation:
- Develop creative concepts for performance marketing campaigns across Meta and other digital platforms.
- Understand target audiences, consumer pain points, and purchase motivations to build relevant advertising angles.
- Research competitor campaigns, emerging creative formats, and marketing trends.
- Develop multiple creative approaches for different audience segments and campaign objectives.
2. Copywriting & Scriptwriting
- Write compelling hooks, short-form video scripts, ad copies, and CTAs.
- Create scripts specifically for performance ads, with a focus on attention, engagement, and conversion.
- Adapt messaging for new customers, existing customers, and different stages of the marketing funnel.
- Turn creative ideas into clear, actionable scripts and storyboards.
3. Creative Production & Execution
- Work closely with designers, video editors, and production teams to bring ideas to life.
- Prepare detailed creative briefs, visual references, and storyboards.
- Ensure the final creatives align with the original strategy and campaign objectives.
- Use AI tools for creative research, ideation, visualisation, and execution.
4. Performance Analysis & Optimisation
- Understand key advertising metrics such as CTR, CPC, CPM, hook rate, and conversion rate.
- Analyse creative performance to identify what is working and what needs improvement.
- Develop hypotheses and recommend creative tests based on campaign results.
- Use performance insights to improve future scripts, hooks, and creative concepts.
What You’ll Bring?
- 1–2 years of experience in digital marketing, creative strategy, content marketing, or performance creative roles.
- Strong copywriting and storytelling skills, particularly for short-form video content.
- Basic understanding of Meta Ads and how performance marketing creatives work.
- Ability to translate consumer insights into engaging advertising ideas.
- Strong research skills and awareness of digital advertising trends.
- Ability to create clear creative briefs, scripts, and visual storyboards.
- Familiarity with AI tools such as ChatGPT and AI image-generation platforms.
- Ability to collaborate with creative, production, and performance teams.
Why Join Buzzlab?
-Follow ideas from audience research through production and performance review.
-Work closely with creative, production, and performance teams.
-Learn how creative decisions affect measurable campaign outcomes.
What we're looking?
- You can explain why an ad might work, not just why it looks good.
- You understand the difference between an organic Reel and a conversion-focused performance ad.
- You can come up with multiple creative angles for the same product or offer.
- You pay attention to the first few seconds of an ad and understand the importance of hooks.
- You're comfortable using data to challenge your own creative assumptions.
- You can take an idea from consumer insight to script to execution-ready storyboard.