Full - Time Role
Creative Strategist
Turn consumer research and performance data into advertising concepts that drive action. You’ll develop the thinking behind video campaigns, from audience insights and scripts to production briefs, testing, and creative improvements.
What Will You Do?
1. Research audiences, buying motivations, competitors, and category trends.
2. Develop advertising angles for different audiences and stages of the funnel.
3. Write hooks, scripts, dialogue, calls to action, and supporting copy.
4. Develop concepts across creator-led content, testimonials, demonstrations, and other video formats.
5. Create execution-ready briefs, storyboards, and visual references.
6. Work with editors, designers, creators, and production teams to realise the concepts.
7. Review results across hook rate, retention, CTR, CPA, CAC, and ROAS.
8. Plan creative tests and use the findings to improve future campaigns.
9. Present concepts to clients and explain the reasoning behind them.
What You’ll Bring?
- 2 years of relevant experience in creative strategy, advertising, performance creative, or digital marketing.
- Experience developing short-form advertising concepts and scripts, preferably for Meta.
- Strong research, copywriting, and storytelling skills.
- Understanding of consumer behaviour, marketing funnels, and direct-response advertising.
- Familiarity with Meta Ads Library and creative performance metrics.
- Understanding of video production, editing principles, and platform-specific formats.
- Ability to create clear briefs and collaborate with production teams.
- Comfort using AI tools for research, ideation, and visual references.
Why Join Buzzlab?
- Own creative thinking from research through execution and optimisation.
- Work across brands, industries, and audiences.
- Learn how creative decisions affect campaign performance.
- Help develop repeatable testing approaches and creative frameworks.
What we're looking?
Someone who can turn one useful consumer insight into several distinct advertising ideas. You should explain your choices clearly, distinguish a popular video from an effective ad, and be willing to revise an idea when the evidence changes.